Visibility · Presentation · Function — by Jason Wydro, est. 2018 · from The Basic Book of Marketing (2019)
Digital Advertising & PPC Management
Advertising that's measured, not guessed.
Most ad budgets vanish into clicks nobody can trace to revenue. We run Google Ads, Meta campaigns, and retargeting with full conversion tracking wired in first — so every lead is attributed to the ad, keyword, and dollar that produced it. That means real cost per lead and ROAS, and budget spent only on what works.
Pay-per-click Search campaigns that capture high-intent buyers the moment they search — tightly geo-targeted, negative-keyword pruned, and built to lower your cost per lead.
Social Ads (Meta/IG)
Facebook & Instagram campaigns for demand generation and retargeting — scroll-stopping creative, sharp audience targeting, and offers matched to where buyers are in their journey.
Conversion Tracking & Analytics
Proper tracking wired into Google Ads & GA4 before spend begins — every call, form, and sale attributed to the campaign, ad, and keyword that earned it. Real ROAS, not vanity clicks.
Landing Pages & CRO
Fast, focused landing pages built around a single action, then A/B tested for headline, offer, and layout — so the clicks you paid for actually convert.
What measurable advertising looks like
Every campaign starts with a real problem and ends with a number you can trust. Here is how tracked, honestly-run advertising plays out for three kinds of businesses — no invented case studies, just the patterns we build toward.
Municipal airport & FBO
The problem
A municipal airport and its FBO wanted more based aircraft, fuel sales, and transient traffic — but were effectively invisible to the pilots and owners searching for a field within range. The demand was already in the air; nothing pointed it their way.
What we run
We built tightly geo-targeted Google Search around the field and its region, layered retargeting to keep the FBO in front of pilots and owners, and wired call and form conversion tracking onto every fuel, hangar, and tie-down inquiry.
The result
Instead of guessing, they now see measurable inquiries from real prospects at a known cost — fuel stops, hangar leads, and based-aircraft conversations they can trace to the dollar.
Specialized product provider
The problem
A company with a specialized, niche product had a small, hard-to-reach national buyer pool — and was bleeding budget on broad terms that pulled in curious clicks but almost none of the few buyers who actually exist.
What we run
We narrowed everything to precise, high-intent Search on the exact industry terms buyers actually type, added retargeting, and pointed it all at a focused landing page with full conversion tracking on every inquiry.
The result
The spend on vanity clicks stopped, and qualified leads from the narrow audience that matters started arriving at a trackable cost per lead they could plan around — not guesswork.
Orthodontic & dental practice
The problem
A local practice was competing hard for new-patient consults but could not tell which ads actually produced booked appointments — the phone rang, yet no one could connect a single ring back to a campaign.
What we run
We ran Local Service Ads alongside Google Search for high-intent local terms, wired call and form conversion tracking to a consult-focused landing page, and attributed every booking back to the ad and keyword that earned it.
The result
The practice traded guesswork for a steady, measurable flow of booked consultations — with a clear cost per new patient they can confidently scale against.
Everything in a w3developing campaign
One team runs the ads, builds the pages, and owns the tracking — so nothing gets lost in a handoff between vendors. It all rolls up into reporting you can actually read.
Google Search & Pay-Per-Click (PPC) campaign management
Meta advertising — Facebook & Instagram campaigns
Conversion tracking & attribution setup (gtag, GA4 & Google Ads)
High-converting landing page design & A/B testing
Retargeting & remarketing across search, social & display
Local Service Ads & Google Business Profile campaigns
Ad creative, copywriting & audience research
Transparent reporting dashboards with cost-per-lead & ROAS
How it works
A tight loop built to find what works fast, then pour budget into it — never the other way around.
01
Audit
We dig into your market, competitors, current spend, and tracking — and tell you honestly where the leaks and the opportunities are.
02
Strategy & Setup
We pick the right platforms, structure the campaigns, write the creative, and wire up conversion tracking before a dollar is spent.
03
Launch & Track
Campaigns go live with every lead attributed to its source, so from day one you see cost per lead and ROAS — not just clicks.
04
Optimize & Scale
We cut the losers, double down on winners, and expand budget only into what proves profitable — compounding results over time.
Advertising FAQ
Straight answers on budget, platforms, tracking, and what you actually own.
It depends on your market and goals, but most local and small-business campaigns start in the $750–$2,500/month ad-spend range, plus a management fee. We would rather start lean, prove the tracking and cost per lead, then scale what works than talk you into a big budget on day one. There is no giant minimum — if the numbers do not make sense for your business yet, we will tell you.
It comes down to intent. Google Search captures people actively looking for what you sell right now (great for services, local, and high-intent buyers). Meta (Facebook & Instagram) is built for demand generation, visual products, and retargeting people who already know you. Many businesses do best with a small Google Search campaign for intent plus Meta retargeting to stay in front of the people it drives. We recommend the mix based on your goals and margins — never a one-size template.
This is our core differentiator. Before a single dollar is spent, we install proper conversion tracking — form submits, calls, purchases, and key events — wired into Google Ads and GA4 so every lead is attributed to the campaign, ad, and keyword that produced it. That means you see real cost per lead and return on ad spend (ROAS), not vanity clicks and impressions. If it cannot be measured, we do not consider it a win.
Google Search campaigns can start producing leads within the first week or two of launch because you are meeting existing demand. The first 30–60 days are about gathering conversion data and cutting the waste — trimming losing keywords, audiences, and placements. Real compounding gains (lower cost per lead, higher ROAS) come from that optimization loop over the first 60–90 days. We are transparent about the ramp; anyone promising instant floods of cheap leads is not being honest.
Yes — and we strongly recommend it. Ad clicks are wasted if they land on a slow, generic, or distracting page. We design fast, focused landing pages built around a single action, then A/B test headlines, offers, and layouts to lift conversion rate. Because we also build websites, your ads and your pages are engineered together instead of handed off between two vendors.
No long lock-in contracts — we earn the next month with results, and you can pause or leave with 30 days notice. Just as important: you own your accounts. Your Google Ads and Meta accounts, your conversion data, your pixels, and your audiences stay in your name. If we ever part ways, everything we built goes with you.
The VPF Marketing™ method · since 2018
Built on Visibility, Presentation & Function.
Marketing hasn’t changed. The way you make decisions about it should.
Ad spend is only one lever. We measure every campaign against the three cornerstones that keep a business’s digital presence in balance — the framework Jason Wydro first defined in 2018 — so traffic actually turns into business.
VPF Marketing™ is a way to see your marketing as an investment, not an expense — three balancers every business endeavor has to hold at once. Strengthen one and neglect another, and the whole thing wobbles.
Cornerstone I
Visibility
Can the right people find you?
Being seen by the people who matter — through search, ads, maps, and reputation. If the right customer can’t find you, nothing else you do counts.
Cornerstone II
Presentation
Does what they find earn trust?
How you look and sound the moment you’re found — design, message, and brand that make a visitor believe you’re the right, credible choice before they ever call.
Cornerstone III
Function
Does it actually work — and convert?
The machinery under the hood — speed, usability, booking, requests, and follow-through that turn an interested visitor into real, measurable business.
You don’t have to fix everything at once. Time and again, businesses have driven a whole new level of growth by noticeably strengthening just one cornerstone — becoming easier to find, more convincing, or simpler to buy from. That single move alone is often enough to change the trajectory. We pinpoint the weakest leg first, strengthen it, and let the results compound from there.
Great advertising that sends people to a slow, confusing site wastes the spend. A beautiful website no one can find never gets seen. VPF keeps all three in balance — and we tune whichever cornerstone is holding your business back.
Tell us about your business and your goals. We'll audit where your budget is going and show you what conversion-tracked advertising — built to lower cost per lead — looks like for you.
Verified Google Reviews
Trusted since 1999.
Two decades of websites, support, and SEO — in our clients' own words.
4.8
Google
Verified Google rating
RB
Ren Brabenec
Local Guide · 30 reviews
What an honest, excellent company. I've worked with Jason and his team since January 2018. They get fantastic results,…
Ren, we really appreciate that kind feedback, and it's always a pleasure to work with you too!
SV
Shayna Vest
6 reviews · 12 photos
Professional calm that has a very calming effect.
w3developingOwner
That's a very nice thing to say. Very pleased we've been able to help stabilize your website and bring some calm.
AO
April Ott
1 review
Jason created a website for our club that was professional and easy to navigate. He had friendly, competent and fast service — would use again in a heartbeat!
w3developingOwner
Thanks for that kind feedback! Really means a lot.
FT
Food Chain TV
1 review
Jason is the man! If you're looking for a good web developer, look no further.
w3developingOwner
Thank you for the kind review! Really means a lot.
SR
Simon Rodgers
Local Guide · 52 reviews
W3developing is a professional and very knowledgeable company with years of experience. Jason is a pleasure to work with.
w3developingOwner
Thanks, Simon. You are a pleasure to work with too!
DR
Dr. Darcy Ries
7 reviews · 3 photos
Jason is super detailed and responsive, and clearly enjoys what he does. He answered all of my many questions, worked…
It was a pleasure working with Jason and Michel. Skilled, knowledgeable, good communication!
w3developingOwner
Hi Carol, thank you for the really nice review. Really appreciate it, a lot!
SJ
Sam Jay
2 reviews
Gave a great talk on how Google categorizes web pages and sites to determine whether or not you will be on the front page, and how blogs help with that.
w3developingOwner
Really glad you enjoyed the Google SEO work and education!
FP
Felicia Humphries Porter
3 reviews
Jason was fast and professional, fixing the problems we were having quickly. We cannot say enough good things about his professionalism and service.
w3developingOwner
Thank you for the kind review. It has been my pleasure :)
RW
Russell Waters
2 reviews
This is an excellent firm and easy to work with. Highly recommended.
w3developingOwner
Hi Russell, thanks for the kind feedback :)
TK
Tyler Keliiheleua
1 review
Jason did a fantastic job with my site overhaul. It has truly put my practice on the virtual map. I am able to help…
